Nonprofit Website Redesign
The Client: Nevaeh's Rae of Hope is a nonprofit organization that seeks to bring hope and healing to families who have recently experienced the loss of a child. Their mission is to support families through their journey of grief by providing a restorative, all-expense-paid getaway.
My Role: Visual & UX design
The Problem: The current website lacks visual aesthetic, organization, and structure.
The Goal: Refresh the current visuals, layout, & UX.
The original website:
Personas
To help with the UX redesign process, I created two personas. I used ChatGPT to help me brainstorm ideas, and then I edited the results to fit the project.
Persona 1
Sara and her husband lost their 3-year-old daughter to a rare illness 6 months ago. They still feel overwhelmed and are emotionally and mentally exhausted. Taking time to plan a vacation would be stressful, but it would help to have that time to rest.
Sara doesn’t like cold, sterile websites or long applications.
Sara doesn’t like cold, sterile websites or long applications.
Persona 2
Anthony is a real estate investor looking for nonprofit organizations to donate to. He heard about Nevaeh’s Rae of Hope from a friend and he will go to the website to learn more and donate if he finds it interesting.
He likes when organizations have a clear mission statement, and he cares deeply for people who are grieving.
He likes when organizations have a clear mission statement, and he cares deeply for people who are grieving.
Sitemap
All of the current site features and elements were arranged into a sitemap.
Lo-fi Wireframes
The next step in the process was creating some lo-fi wireframes. This allows me to think more about the layout and user experience instead of focusing on style.
